A peaceful afternoon by the river in the Shire — hobbits fishing, flying a kite, and reading under the trees.

Cosier. Tastier. Hobbitier.

Second Breakfast Club

Hobbit-inspired goods for adventurers and homebodies alike, made with heart and passion by lovers of potatoes and lazy, afternoon naps, and shipped worldwide.

Our Tale
FRESH DROPS LANDING SOON

COMING SOON

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Fairtrade CertifiedRainforest Alliance — Forest AlliesGreat Taste award

From supersoft, comfy attire to scrummy, sigh-inducing drinks and treats, shipped from The Shire to wherever you call home.

TASTY TREATS AND MUG-FILLERS TO MAKE YOU GO 'OOH'

CUPBOARD

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COSY THREADS FOR EVERY ADVENTURE

WARDROBE

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TRINKETS, TOMES & TABLETOP TREASURES

COFFEE TABLE

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Worldwide shipping

Your order is carefully packed and shipped straight to your door from our US and UK warehouses.

artisan products

Our products and recipes are all our own, brought to life by our partnered roasting houses, bakeries, tailoring teams, and more across the UK and USA. 

creator cooperative

We also work with an amazing team of content creators, the Creator Cooperative, who share our hobbit-like ethos.